Wantage is a modest and attractive market town in Oxfordshire. It has been active in an effort to improve the services it offers its local people and there are aspirations to improve the Market Place and associated backland areas. The site occupies the key retail pitch in Market Place and extends into these backland areas. An important new tenant has been secured to strengthen the town centre retailing and a planning application has been lodged to build 8 residential units above and to the rear of the shop which to improve the economy and vibrancy of the town centre.